Corporate Social Responsibility
Business as usual is changing. Corporate Social Responsibility has become a fundamental management concept for companies in all industries. Global challenges are forcing companies to answer critical questions from stakeholders about their role in society. Leading companies are embracing opportunities to balance the bottom line with “doing the right thing.”
Business is expected to take action on current trends such as climate change, globalization, and progressive shifts in values. Constructive ideas and approaches are needed to safeguard the stability of our environment for future generations. The concept of corporate social responsibility marks a change in public perception of companies’ role in society and creates pressure for companies to engage with the public community. It involves implementing the concept of sustainable development at the enterprise level and meaningful communication with stakeholder groups.
The relevance of corporate social responsibility is growing, and not just in respect of customers, employees, critical consumers, politicians or civic groups. Business practices that promote sustainability and the assumption of social responsibility are also becoming increasingly significant in financial markets. As a business case, CSR offers a wide range of opportunities for innovation and sustainability. A credible and balanced sustainable management performance is now a competitive differentiator. Strategically aligned to stakeholders’ interests, CSR communications makes an important contribution toward reputation management and long-term entrepreneurial success.
Pleon’s Corporate Social Responsibility Practice Group is comprised of knowledgeable experts in the field of corporate social responsibility and communications.
Our customers benefit from our cross-industry know-how and broad European network that connects with key players and multipliers throughout a client’s ecosystem. Acting as intermediaries between companies and their stakeholders, Pleon provides a detached and precisely targeted look at a customer’s entrepreneurial and communications influence in the social context.
Our consulting portfolio includes a broad spectrum of Corporate Social Responsibility communication services:
- Strategic consultancy
- Research
- Benchmarking
- Reputation management
- CSR reporting
- Internal communications
- Stakeholder dialogue
- Public affairs / lobby
- Online relations
- Press and media relations
- Project management
- Event driven Marketing
- Events