Public Affairs
Today’s large and small businesses are regularly influenced by political factors around complex issues from consumer protection, deregulation and anti-trust law to healthcare, financial and environmental politics. Understanding and shaping these laws and regulations can greatly impact a company’s entrepreneurial activities.
Pleon’s Public Affairs practice helps clients manage the dialogue between society and politics from the local to the international level. We bring together political expertise, economic understanding and a unique competence in communication issues to provide our clients with a greater understanding of the political landscape and an ability to become effective change agents in political decisions.
The chasm between a capital economy and the political world is wide, linked through a complex and complicated system comprised of corporations and associations on one side and politics, administration and opinion builders on the other. Our aim is to facilitate cooperation, partnerships and solutions that benefit all involved. In our experience, corporations that establish and maintain contacts to political decision makers ensure their economic success and are better equipped to manage crisis situations and generate long-term profits. Informed cooperation between business and politics can shape a future that is part of the solution, not the problem.
Europe’s diversity demands a diverse approach to information management. Our strength is our organisation: Pleon’s Public Affairs practice resides in both the heart of Brussels and Berlin from where it is closely linked to other major market locations and political centres. Thus, we can join our competence and forces where needed for multinational activities. The competence of the Public Affairs practice rests on five pillars:
Executive Consulting
We offer strategic guidance and coaching to top-level executives facing issues ranging from re-organisation to crisis situations.
Public Sector Consulting
We consult public institutions and private organisations in their campaigning, not-for-profit and private partnership projects.
Issues Management
We continuously observe future trends and issues and analyse them according to the corporate strategies and the competitive actions of our clients.
Corporate (Social) Responsibility
We develop and implement communication and positioning plans for corporations with a mandate to become responsible members of society – from the fields of education to sponsorship or disaster relief.
Public Branding
We plan and realise brand and positioning concepts for cities, regions, countries and nations.
Core services include political monitoring, planning and implementation of early warning systems, strategy development, lobbying, coaching, political audits, crisis communication, media relations and event management.