Consumer Goods
At the end of the day, there is only one priority for all consumer goods companies ? sales figures! For them, the key challenge is how to become visible within the growing maze of brands and products. Gaining and maintaining consumer trust has become so much more important. To achieve this, companies need to be able to understand market and consumer trends very early on and make use of them in their communication. Pleon’s Consumer Goods practice knows these processes. We develop campaigns to establish effective presence and preference for our clients‘ brands and products.
At Pleon, we place a special focus on integrating advertising, below-the-line activities and sales activities with PR to deliver maximum impact. We use our know-how of integrated communications to consult with clients to introduce new products, re-launch existing ones, or consolidate existing brands. Depending on the needs of our clients, we develop and realise PR strategies which are driven by clear cut communications objective and which directly support sales activities.
These are our specialist fields:
- Lifestyle Products
- Personal Care
- Household Products
- Food and Beverage
- Media and Entertainment
- Consumer Electronics
Our products attract attention to your products:
- Press and media activities in the TV, radio and print media sectors
- Press kits, promotional pages, brochures, flyers, mailings, web texts
- Press conferences, press office, visits to editorial departments
- Cooperative radio ventures, campaigns, features
- Pre-produced TV items, cooperative TV ventures
- Promotions, events
- Dialog communications
- Testimonials
- Guerilla PR
- Evaluation