Managing International Campaigns
Taking a company onto the international stage presents major opportunities and significant challenges. Organizational structure, communication strategy, cultural challenges, internal company tensions and decisions regarding outsourcing communications and utilizing internal resources are among the many factors that must be considered. There are no simple solutions and the process is complicated by the fact that those responsible often lack the international experience needed to face the challenges.
High stakes opportunities require special expertise. Pleon, Europe’s leading international consulting firm, is uniquely placed to provide this expertise. Pleon recognises that one size does not fit all and that the quality of on-the-ground consultancy and execution is as essential as a strong strategic core. Pleon knows that working with the most knowledgeable people in highly motivated local offices is often more important than the attractive simplicity of a global agency solution. At the same time, Pleon is aware that common working practices and a common philosophy across worldwide offices are essential to implement effective programmes around the globe.
Key services
Pleon’s key services include:
- International programme strategy and planning
- International business re-engineering
- Internal realignment
- Coordination and (local) execution of international PR campaigns
- Programme evaluation
- International communications
- Media training
By being deliberately focused on Europe – and with more people and offices than any other communications business – Pleon offers an unmatched depth of local expertise coupled with the cross-border skills needed to bring it all together into effective (and award-winning) international campaigns. Through Brodeur|Pleon Worldwide, we can bring these skills and qualities to companies seeking true global coverage
International Account Management
At the heart of our approach is our International Account Management (IAM) methodology – a set of rules, checklists, guidelines and training materials developed over the past 25 years that guide our consultants and our clients through the international maze. Our consultants are trained in these disciplines as well as in their own market or sector expertise.
In addition our IAM service group is available to advise our clients, as well as our own internal teams, about the optimal coordination and delivery of international projects. This service includes special training activities for our clients.