Publications and Books
Pleon’s people have published a number of books and articles which are available to you. These publications reflect passion for our work or define our position on a business issue. Here you will find a virtual storeroom of knowledge on diverse topics.
Books
Joachim Klewes, Ralf Langen (Ed.):
Change 2.0: Beyond organisational transformation – a European perspective on organisational change in today’s media-intensive environment with a focus on employee participation.
Springer Verlag, 2008 (ISBN 978-3-540-77494-5)
English version
German version
Österreich 2050, Herausgegeben 2005 von Harald Mahrer im Czernin-Verlag.
Kloteklanten (PDF, 532 KB) - Egbert Jan van Bel Publication from Vries Strookman and Maurits Blok on civil journalism, published in their major financial newspaper "Het Financieele Dagblad"
Public Relations? Public Relations! - Konzepte, Instrumente und Beispiele für erfolgreiche Unternehmenskommunikation von Alfred Köcher und Eliane Birchmeier, 2. Auflage, ISBN 3-85743-959-9, Verlag Industrielle Organisation
A Smile for Europe (Europeans describe how they experience Europe), On sale in Europe from December 19, 2005, Twin Books, ISBN: 3-89975-990-7
van Bel, Egbert Jan and Postma, Paul. Handbook Direct Marketing, Kluwer, 1999
Since 1992, best sold direct marketing book in the Netherlands, published by Kluwer and co-writership with Paul Postma.
Schönborn, Gregor and Steinert, Andreas. Sustainability Agenda – Nachhaltigkeitskommunikation für Unternehmen und Institutionen, Luchterhand, 2001
Schönborn, Gregor, Fischer, Holger and Langen, Ralf. Corporate Agenda: Unternehmenskommunikation in Zeiten unternehmerischer Transformation, Luchterhand, 2001
Schönborn, Gregor and Molthan, Kerstin M. Marken Agenda, Luchterhand, 2001
Schönborn, Gregor and Tschugg, Michael. IPO-Agenda: Erfolgsfaktor Kommunikation beim Börsengang, Luchterhand, 2002
Schönborn, Gregor and Kebbel, Phoebe. Start-up Agenda: Professionelle Kommunikation für Unternehmensgründer, Luchterhand, 2002
Schönborn, Gregor and Wiebusch, Dagmar. Public Affairs Agenda, Luchterhand, 2002
Zimmermann, Rainer. Von der Diversifikation zur Integration: Strategien, Geschäftmodelle und Management von Kommunikationsagenturen 1993-2003. In: Ringlstetter / Bürger / Kaiser (Ed.): "Strategien und Management für Professional Service Firms". Wiley, 2004. S. 307-328.
Zimmermann, Rainer. Internal and External Communications. In: Gerhard Picot (Ed.): "Handbook of International Mergers & Akquisitions. Preparation, Implementation and Integration". Palgrave, 2002. S. 342-370.
Zimmermann, Rainer. Interne und Externe Kommunikation. In: Gerhard Picot (Ed.): "Handbuch Mergers & Akquisitions. Planung, Durchführung, Integration". Schäffer-Poeschel, 2002. S. 471-504.
Zimmermann, Rainer (ed.): Rhein Central. Metropole Guide - Metropolenführer. BBDO, 2002.
Articles
Hilse, Markus. You Can’t Ignore the Blog: How companies can manage and benefit from this meteoric trend
Hilse, Markus. Ein Blog für alle Fälle! (PDF, 127 KB). Vom persönlichen Netztagebuch zur Plattform für die interne Unternehmenskommunikation – der Weblog-Boom macht auch vor Deutschland nicht halt. In: Annual Multimedia Jahrbuch 2006, herausgegeben von Werner Lippert, Walhalla Metropolitan, 2006.
Dokumentation: Zumuten oder Zutrauen (German, PDF, 1,3 MB): Zur Verantwortung politischer Führung in Deutschland. Dokumentation des Workshops von vom 29.Oktober 2005 in Berlin, veranstaltet von berlinpolis, unter Mitwirkung von Cornelius Winter.
van Bel, Egbert Jan. Loyalty versus retention (PDF, 205 KB). TheMarketingSite.com, 02.03.2004
Verhagen, Sijke. National project maintaining law. Not sexy, necessary (PDF, 301 KB). Comma, 30.04.2004
Jahn, Robert and Westveen, Sipke. Using annual reports in branding has had its heydays (PDF, 33 KB). Financieele Dagblad, 15.01.2004
Dietz, Luc. Smart marketing necessary to sell real estate (PDF, 191 KB). Utrechts Nieuwsblad, 18.02.2004
Silvester, Mario: Goede marketing kan stagnatie huizenmarkt vorkoomen (PDF, 243 KB). Cobouw, 25.02.2004
van der Lans, Sjef. Political campaigns and the use of internet (PDF, 160 KB). Trouw, 22.01.2004
Jahn, Robert and Westveen, Sipke. The KLM brand can survive (PDF, 125 KB), Financieele Dagblad, 20.10.2003
Dietz, Luc. Public transport is all about selling quality (PDF, 147 KB), Financieele Dagblad, 03.05.2004
Langen, Ralph. Successful communication for the crisis (GIF, 1 MB), Internationale Transport Zeitschrift, issue 37-38, 2003
Wedel, Julias and Cottmann, Tobias. Virtuelles Delphi-Forum beschleunigt Zukunftsforschung (PDF, 693 KB), planung & analyse, 01.01.2003
Drummer, Hermann. Commission's Legislative & Work Programme 2005: A Partnership for prosperity, solidarity and security, 01.02.2005
ChangeX Articles
Rethinking Europe. Europeans advising Europeans.
Rainer Zimmermann about the new European network enterprise Pleon.
In: ChangeX, 05.10.2004
This article is also available in German (PDF, 130 KB).
Winning – but in a team! Europeans advising Europeans.
Alex Schoep, a Dutchman at the top.
In: ChangeX, 19.10.2004
This article is also available in German (PDF, 387 KB).
Overcoming the Estrangement. Europeans advising Europeans.
Detlev Samlands about Pleon’s role between politics and the business world. In: ChangeX, 09.11.2004
This article is also available in German (PDF, 622 KB).
Change upon change. Europeans advising Europeans.
Ralf Langen about change management in companies.
In: ChangeX, 14.12.2004
This article is also available in German (PDF, 216 KB).