Pleon takes home two PR Report Awards for Germany
April, 2008 – Pleon has received two awards for exemplary client service from the prestigious PR Report Awards in Germany. The agency took home top honours in the Change category for its “Creating the Driving Force” campaign on behalf of Bayer Schering AG, a major global pharmaceutical company. The second award was in the International PR category for Pleon’s “XXL Beach Chair” campaign at the G8 Summit on behalf of the German State, Mecklenburg-Vorpommern (MV).
PR Report Awards are bestowed annually to recognize outstanding achievement in the German speaking PR industry. Pleon’s winning programmes are prime examples of the impact of effective PR in an international context. “Pleon is very proud of these two innovative campaigns as they depict both our regional strength but also our ability to bring an international context to our clients. It is always an honor to be recognized by industry leaders, and these particular campaigns represent exemplary planning and execution,” said Timo Sieg, CEO of Pleon.
Pleon’s “Creating the Driving Force” programme was executed to help facilitate the global merger of Bayer’s pharmaceutical business and Schering AG into the newly established Bayer Schering AG. The campaign successfully addressed the 38,000 employees in over 100 countries impacted by this merger, defining and deploying the company’s values and launching a new corporate culture. The jury for the PR Report Awards made special mention of this campaign calling it: “a solid, comprehensive mechanism of the change process, managing the major upheaval in the company and smoothing the progress of integration as the two international companies merged.”
The PR Report Award is the eighth industry award for Pleon’s “XXL Beach Chair” campaign. A clever photo opportunity was the catalyst for Pleon’s ability to garner recognition for MV’s regional health and well-being attributes. The photo of all nine members of the G8 in one XXL beach chair was front-page news around the world – from London to Saudi Arabia.
This is the fifth year that the German specialised trade magazine, PR Report, has held its gala award ceremony. About 600 invited guests attended this year’s event, held in Berlin on April 17th. The competition attracted record participation with a total of 382 registered entries.