14th January, 2006 – Europe’s leading communications consultancy, Pleon, has announced the appointment of Fraser Butters as its first European Business Development Director.
Only last week Pleon underlined its dominant position in the market with the announcement that it had added a further six Pleon-branded offices in Central and Eastern Europe and Russia. The consultancy now boasts the largest agency footprint in Europe with more than 850 staff in 31 Pleon-branded offices in 15 European countries and representation in a further 14 countries across Europe, the Middle East and Africa.
Fraser Butters spent almost 10 years at Harvard PR - culminating in its acquisition by Chime – and was the director responsible for establishing new brands and offices in central London. Following Harvard, Fraser spent periods as a director at both Burson Marsteller and Spreckley Partners. Latterly, he was a founding director of his own consultancy, Pervasive PR.
Commenting on his appointment, Fraser said: “Having only relatively recently established my own agency, I’ve always said that it would take an exceptional opportunity to persuade me back into the mainstream consultancy world. Without a doubt, this exciting new role at Pleon represents that opportunity and I relish the challenge.”
Pleon’s President, Alex Schoep, added, “Fraser’s appointment is the latest in a series of announcements from Pleon that are designed to firmly establish our position as Europe’s pre-eminent communications consultancy. We see this new international role as an integral part of this objective and look forward to Fraser taking up the reins as the director responsible for our extensive European business development team.
Pleon UK CEO Geoff Beattie said, “London is already a key international hub for Pleon’s business. Fraser’s contribution will be critical to making it even stronger in 2006 and beyond.”
About Pleon
Pleon (www.pleon.com) is Europe’s leading international consulting firm, creating and implementing strategies for private and public sector organisations around the world.
With a deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results.
Blending the best of local market knowledge and leadership with global resources and best practice, Pleon provides a one-stop resource for communications in Europe.
The Agency has 31 branded offices in 15 European countries and associate agencies in 14 countries across Europe, Middle East and Africa.
Pleon is part of the Brodeur/Pleon Worldwide network with a presence throughout the United States, Asia Pacific and Latin America and part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.