Effective October 1, Pleon is pleased to announce that Tim de Boer will take the reins as Pleon’s European Director of Products & Services.

In this role, de Boer will manage Pleon’s functional and industry practices as well as the general services. De Boer will be responsible for enlarging the system of special units, services and practices across Europe.  Pleon’s next phase of practice development will drill down into the local markets.  An entrepreneur in his own right, de Boer has a strong track record of successfully integrating services across geographic borders and building multi-national teams. He has also launched several market specialty services within the Netherlands and Europe – including Europe’s first Marketing Practice, established when the agency was still known as Brodeur.

In addition to his new position, de Boer will continue to serve as CEO of the Netherlands and will manage the practices from Amsterdam.