Closer alignment with BBDO expands service offering
Moscow - Pleon, the European communications consultancy, and communications group BBDO have joined together to extend their range of services in Russia. The two Omnicom-owned companies have officially combined their Russian operations to take advantage of local talent and expertise while delivering broader international resources to their clients.
Tatiana Nikulshina, Pleon’s CEO in Russia says economic ties between Russia and Europe are stronger than ever and were a key factor in the timing of the BBDO/Pleon alliance. Russia’s international sales are rapidly growing with over 60 percent of its business coming from the EU. There has been an increase in Russian-led IPO’s in London and major acquisitions by Russian companies in Montenegro, Czech Republic, Italy, Finland, Romania and England.
"With such tremendous growth, our clients have a real need for more internationally aligned marketing and communications services,” commented Nikulshina. “This initiative combines access to key European markets with a deep understanding and broad practical experi-ence of working in Russia."
"Our clients have changed," adds Ella Stewart, Chairman of BBDO’s Russian Board of Di-rectors. "A growing economy, maturing market and heightened competition in all segments create tougher communications tasks for the business. Integrated marketing solutions are increasingly becoming a matter of priority. Clients look for a business partner who can devise multi-faceted strategies encompassing all communications elements – advertising, media, branding, interactive, BTL, public relations – and implement it at the highest profes-sional level possible. The addition of Pleon to the BBDO Russia group of companies makes us such a partner for our clients."
Established earlier this year, Pleon Russia specializes in integrated communications pro-grams for Russian and international clients including Russian and international media rela-tions, event management, crisis communications and internal communications.
A number of European companies are already benefiting from the combined international expertise of Pleon and BBDO. For example, the Moscow office has conducted a number of pilot projects for Henkel, Protek and Standard & Poor’s and the team was recently engaged by Pleon’s Swiss team to implement a local media relations project on behalf of one of the largest international CAD software producers. "We aspire to become a top of mind consul-tancy for any company contemplating professional communications support in Europe," says Nikulshina.
For more information contact:
+7495 961 2267
Tatiana Nikulshina, tnikulshina(at)pleon.ru
+7495 787 5778
Julia Osheva, josheva(at)bbdo.ru
Pleon (www.pleon.com) is Europe’s leading international consulting firm, creating and implementing strategies for private and public sector organisations around the world. With a deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Blending the best of local market knowledge and leadership with global resources and best practice, Pleon provides a one-stop resource for communications in Europe. The Agency has 31 branded offices in 15 European countries and associate agencies in 14 countries across Europe, Middle East and Africa.
BBDO Russia (www.bbdo.ru) is part of Omnicom Group and has worked in the Russian market since 1989. With over 17 years of successful operations, the group has become a top five European agency of the worldwide network and the third most profitable office in Europe. In 2005, the group’s turnover grew by 30 percent. BBDO Russia currently encompasses two full-cycle advertising agencies (BBDO Moscow and Instinct), two media service firms (OMD Media Direction and MediaWise), design studio (Ikon), BBDO Interactive, an integrated marketing solutions agency (Proximity), a luxury and lifestyle PR and event management firm (RSVP) and a public relations consultancy (Pleon). BBDO Russia staff exceeds 400 specialists. The global network BBDO Worldwide includes 290 companies in 77 countries.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global communications holding. Founded in 1986, it incorporates companies operating in the disciplines of advertising, strategic media planning and buying, direct marketing, public relations and strategic communications. These include Brodeur | Pleon Worldwide, BBDO Worldwide, DDB Worldwide and TBWO Worldwide, OMD Worldwide and PHD Newtork, Ketchum, Fleishman-Hillard, Porter Novelli and others. Operating in over 100 countries, Omnicom Group's connected global resources service over 5,000 worldwide clients and are recognized as being among the world’s creative best.