The global employee intranet designed for METRO Group by Pleon has been ranked one of this year’s 10 best in the world.
After reviewing hundreds of intranets around the world in its annual design contest, consulting company Nielson Norman Group named METRO Group’s intranet to its top 10 list. The contest picks winners based on a site’s functionality, user-friendliness and world class design.
METRO Group’s site, called Networking, received the award because of the creative approach and design risks the Pleon team took when creating an in-house information platform that would support all of the 20 METRO Group companies in 30 countries.
Head of Pleon’s service unit Online Relations Britta Neisen said the site was chosen not only because it improves every-day tasks and information sharing in a seamless experience for all employees around the world, it also uses fun and creative tools such as interactive games as training devices.
“Our long-standing relationship with METRO Group and our ability to really understand their business afforded us the opportunity to take risks that make the site an engaging and invaluable workplace of the future,” said Neisen.
Neisen went on to describe how the design challenge for Networking was further complicated by the fact that many of the METRO Group companies have different branding structures and multiple back-end platforms. As a global organization, she says Pleon was able to leverage resources and feedback to test ideas in an approach that ensured efficient use of resources while maintaining corporate identity and consistent design.
“The globalization of good intranet design was really made clear in this year’s contest. For the first time, the majority of our winners came from outside the United States, but more importantly, most of the companies are highly multi-national, with employees working in multiple countries. The intranet success stories of these winners surely will provide valuable ideas for other large and small companies with a geographically dispersed workforce,” said Kara Pernice Coyne, director of research, Nielsen Norman Group.
About Pleon
Pleon (www.pleon.com) is Europe’s leading international consulting firm, creating and implementing strategies for private and public sector organisations around the world. With a deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Blending the best of local market knowledge and leadership with global resources and best practice, Pleon provides a one-stop resource for communications in Europe.
The Agency has 31 branded offices in 15 European countries and associate agencies in 14 countries across Europe, Middle East and Africa.
Pleon is part of the Brodeur/Pleon Worldwide network with a presence throughout the United States, Asia Pacific and Latin America and part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
For more information, please contact:
Britta Neisen
Pleon GmbH
Bahnstr. 2
40212 Düsseldorf
Germany
Tel. ++49 (0)211-9541-2505
Fax ++49 (0)211-9541-2555
E-Mail: Britta.Neisen(at)pleon.com