February 2008, Germany - Change 2.0 provides new slant on organisational transformation
Pleon, Europe’s communications consultancy of the year, has just released Change 2.0: Beyond Organisational Transformation, a new book on change management and change communication. The book provides a European perspective on organisational change in today’s media-intensive environment. Edited by Pleon experts, Senior Partner Prof. Joachim Klewes and European Practice Leader and Partner Ralf Langen, Change 2.0 brings together the most recent change management theory and case studies from some 15 industry experts in consulting, academia, and the corporate and public sectors.
“In an industry saturated with publications on change management, Change 2.0 effectively consolidates the best thinking on organisational change and translates it into a communications perspective,” explains Timo Sieg, CEO Pleon Europe. “The common theme throughout the book is the importance of employees and people in organisational transformation – an area often ignored by typical business consultancies. It identifies the tremendous opportunities for the communications industry and points up our ability to help companies and clients achieve their goals.”
Written from a truly European point of view and with a communications focus, Change 2.0 provides practical advice for the implementation of change in today’s new-media world where interaction and democratic participation play a critical role in communications. Contributing authors include corporate communications heads from major organisations such as Bayer HealthCare AG and the National Health Service Greater Glasgow and Clyde, as well as leading academics from the UK to Munich. Pleon change consultants also weigh in on such topics as the importance of research and provide valuable insights on what engagement – if tackled correctly – can do for an organisation’s internal trust and external reputation.
“By pulling together experiences and insights, we have created a comprehensive primer for successful change. The book promises to have far-reaching impact that will not only further establish Pleon as an experienced leader in change management, but also help our industry become a valuable and credible voice at the boardroom table during transitional and tumultuous times,” says co-editor Ralf Langen.
Appearing in English, Change 2.0: Beyond Organisational Transformation is published by Springer, one of the world’s leading publishers for scientific and specialist literature. The suggested retail price is 42.75 Euro. The book is available worldwide.
To learn more about Change 2.0 and to read short excerpts, visit www.pleon.com/insights/new-top-story.html