Pleon Wins Four Awards to become one of the Most Highly Recognised European Agencies at the SABRE Awards.

Paris, June 1st 2005. At the inaugural European SABRE awards ceremony in Paris on June 1st, Pleon won top honours in four categories: Professional Services; Community Relations; Employee Communications and DAS (a geographical category for Germany/Austria/Switzerland). The Awards - designed to honour superior achievement in innovation, integrity and effectiveness – are administered by The Holmes Report, a widely respected trade journal of the public relations industry.

“Our integrated European communications capability has been the key to our success at the SABRE Awards,” said Rainer Zimmerman, CEO, Pleon. “We have a wealth of expertise in developing multi-national, European teams that work on innovative ideas, strategies and projects, that are fully Europeanised. I celebrate both our clients' success and our people for their outstanding achievement.”

Pleon won awards in the following categories:

• Category: Professional Services: ‘Welcome to the New Number One’ campaign on behalf of East Saxon Sparkasse Dresden
• Category: Community Relations: ‘Smart Mice: Children Discovering Language’ developed for Microsoft Germany 
• Category: Germany/Austria/Switzerland: ‘Smart Mice: Children Discovering Language’ developed for Microsoft Germany 
• Category: Employee Communications: ’The Living Diversity Initiative’ carried out for the German Defence Ministry 

Pleon had been a finalist in four additional categories, a further indication of the high quality and broad range of the company’s services and products throughout Europe:

• Category: Automotive: Renault Traffic Design Award
• Category: Public Education: Work undertaken for The Third Chamber, an initiative of the National Commission on Sustainable Development and international cooperation (NCDO). Pleon organised the public relations programme around the European elections in 2004, with international observers from Asia, Africa and South America
• Category: Employee Communications: ‘Smart Mice: Children Discovering Language’ developed for Microsoft Germany
• Category: Germany/Austria/Switzerland: Market Introduction of the Dietary Supplement CH-Alpha, for the Gelita Group

About the SABRE Awards

The Superior Achievement in Branding and Reputation (SABRE) Awards is one of the most prestigious international PR contests. It is organised by The Holmes Group from New York. The European edition of the contest entered by the projects from an entire continent has been organised for the first time in 2005.

About Pleon

Pleon (www.pleon.com) is an international consulting firm with European roots, which creates and implements strategies for private and public sector organisations around the world. With deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Pleon is part of the Brodeur|Pleon Worldwide network and has a presence throughout the US, Asia Pacific and Latin America. Pleon represents the merger of Brodeur agencies in France, Italy, Germany, the Netherlands and UK with the ECC Group, including market leaders ECC KohtesKlewes in Germany and Belgium, and ECC Publico in Austria. Pleon and Brodeur (www.brodeur.com) are part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

For more information, please contact:

Pleon
Dr. Stephanie Altemoeller
Tel: +49-211-9541-2124
Fax: +49-211-9541-2200
E-Mail: Stephanie.Altemoeller(at)pleon.com
Web: www.pleon.com