Pleon Online Relations has won five new international awards for its work on World Youth Day 2005 and METRO Group. In April, the team was awarded three Astrid Awards for outstanding achievement in design communications. The team also took home a Silver Globe from the World Media Festival, an international competition that is among the most coveted prizes for modern, audiovisual communications solutions. In addition, the team has received an honorary “Webby” at the 10th Annual Webby Awards, an international event honoring excellence in web design, creativity, usability and functionality.
“The number of international organisations that have acknowledged these projects speak to the superior work and global impact the team has made on behalf of these two clients,” commented Pleon Chairman, Alex Schoep.
The team’s World Youth Day 2005 website received both a Gold Astrid Award and an Inter-media Silver Globe. Supported in five languages, the website was the central communications vehicle for this international super event attended by 400,000 Christian youths, 23,000 volunteers, and 8,000 journalists.
Silver Astrid Awards were given to Pleon for two METRO Group projects:
- METRO Group Info-Terminal Beauty promotion -- an interactive and educational in-store kiosk that helps consumers pick the most appropriate beauty products; and
- METRO Group Networking (Intranet) – a truly global intranet accessible to over 50,000 employees in 26 countries.
The team’s work on behalf of METRO Group’s Future Store Initiative (FSI) received an honorary Webby Award. Of the more than 5,500 entries from over 40 countries submitted to the 10th Annual Webby Awards, fewer than 20% were distinguished as an Official Honoree.
Additional nominations
Pleon’s World Youth Day project has also been short-listed for a 2005 SABRE Award. The Awards - designed to honour superior achievement in innovation, integrity and effectiveness – are administered by The Holmes Report, a widely respected trade journal of the public relations industry.
The online team’s METRO Group Networking and an additional project, METRO Group CD-ROM “World of Commerce”, have also been nominated for the prestigious PR Report Awards.
Winners of the SABRE Awards will be announced in May.
For more information about Pleon’s award winning projects, please go to:
www.pleon.com/Awards.awards.0.html
World Youth Day 2005
www.wjt2005.de/index.php@id=6&si=1.htm
METRO Group Future Store Initiative
www.future-store.org
For more information about the Awards visit:
Astrid Awards
www.astridawards.com/astrid.htm
WorldMedia Festival
www.worldmediafestival.com
The 10th Annual Webby Awards:
www.webbyawards.com/webbys/current_honorees.php
The SABRE Awards
www.holmesreport.com/about/sabre_info.cfm
About Pleon
Pleon (www.pleon.com) is Europe’s leading international consulting firm, creating and implementing strategies for private and public sector organisations around the world. With a deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Blending the best of local market knowledge and leadership with global resources and best practice, Pleon provides a one-stop resource for communications in Europe.
The Agency has 31 branded offices in 15 European countries and associate agencies in 14 countries across Europe, Middle East and Africa.
Pleon is part of the Brodeur/Pleon Worldwide network with a presence throughout the United States, Asia Pacific and Latin America and part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.