The changing media landscape will be an increasingly dominant feature for PR consultancies in 2007.

The rise of user-generated content and consumer journalism has opened direct access from PR consultancies and their clients to the public.  Consultancies, as creators of content, are ideally placed to exploit these developments. However, this direct relationship has also brought a new responsibility for companies to be transparent, honest and reliable.

Pleon London's Consumer and Creative Director, Eva Keogan, shares her insights for influencing the changing Web 2.0 landscape in a live chat on Webtv.tv.

You can find the whole article including a transcript of the chat on webchats.tv.

This live event was run in conjunction with the Public Relations Consultancy of America (PRCA), the UK professional body for PR consultancies.

For more information, please contact:

Eva Keogan
Consumer & Creative Director
Pleon London
191 Old Marylebone Road
London NW1 5DW
+44 20 7479 5631
eva.keogan(at)pleon.com

About Pleon

Pleon (www.pleon.com) is Europe’s leading international consulting firm, creating and implementing strategies for private and public sector organisations around the world. With a deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions that deliver measurable and tangible results. Blending the best of local market knowledge and leadership with global resources and best practice, Pleon provides a one-stop resource for communications in Europe.

The Agency has 31 branded offices in 15 European countries and associate agencies in 14 countries across Europe, Middle East and Africa.

Pleon is part of the Brodeur/Pleon Worldwide network with a presence throughout the United States, Asia Pacific and Latin America and part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.