February 2008, Bucharest, Romania – Pleon has announced management changes at its Romanian operation. Mircea Tomescu has been appointed to lead Pleon Graffiti as PR Director. He is taking over from Pleon Graffiti CEO, Liliana Serban who is moving to the Pleon Brussels office to pursue an international role leading one of Pleon’s largest pan-European accounts. Roxana Mihalache will support Tomescu and continue to handle new business projects.
For the past three years, Tomescu was Account Director at local parent-company, Graffiti BBDO, where he developed integrated communications projects that have been internationally recognised. Tomescu has extensive experience in managing accounts, delivering successful public relations efforts and brand communication campaigns.
Saskia Wallner, Pleon Director European Partner Relations commented on the leadership change in Romania: “We are very pleased to bring Mircea Tomescu onto our leadership team. We believe Mircea’s experience and enthusiasm will help Pleon Graffiti build momentum and further advance a leadership position in Romania. We are confident that our new management structure creates a winning combination of local team talent with the strength and depth of experience of the Pleon network.” Regarding Serban’s departure to Brussels Wallner added: “We are thrilled for Liliana and know she will continue to be a great asset to the Pleon team.”
Serban, who headed the Bucharest office for the past two years, said: “I enjoyed tremendously being part of a growing office of professionals and know they will continue to be successful. I am delighted that I will continue to be in touch with such wonderful, friendly and interesting people.”
Pleon Graffiti is recognised as Romania’s leading agency for marketing PR, creative campaigns and event management. The agency also provides strategic counsel to numerous well-known brands in the consumer and packaged goods, home appliance, financial services, health, automotive, business-to-business and telecommunications industries.
Known for its ability to attract and retain talent, the team of 16 PR specialists includes former journalists and communications experts with a strong track record in public relations and communications. Pleon Graffiti’s outstanding achievements were recognised at the Romanian PR Award Galas in 2004, 2005 and 2006.